TODAY, IN 4 MINUTES OR LESS, YOU’LL LEARN:
- The game-changing impact of lighting, sound, and background setup on your call success.
- Essential tech checks to eliminate last-minute stress and ensure a smooth experience.
- A simple yet powerful visualization method to increase your confidence and land more of your dream clients.
For many entrepreneurs, sales calls are an essential part of landing their dream clients.
But they can also feel a bit stressful and awkward sometimes.
That’s why today, I’m giving you a sneak peek into the process we teach inside SheLaunch.
It’s helped our clients see huge jumps in their conversions, with some even doubling or tripling their success rates — and I know it can do the same for you.
Let’s break down the steps.
1. Look the Part
First impressions matter, especially on video calls. The goal isn’t to be “camera-ready” but to appear put-together enough that your appearance doesn’t distract.
Face / Makeup: A full face of makeup isn’t necessary, but aim to look polished and professional.
Hair: Style your hair in a way that’s tidy, that doesn’t look like you just rolled out of bed and won’t tempt you to fiddle with it throughout the call.
Outfit: Avoid patterns like high-contrast stripes that can pixelate on screen; softer, solid colors work best. Also, be mindful of your camera angle and what’s visible to others. I once wore an off-the-shoulder top on a call, only to realize later that due to the camera angle, it looked like I wasn’t wearing any top at all!
2. Light It Right
A ring light is essential if you conduct frequent calls. Position it at face level and aim for even lighting. This helps you look bright and trustworthy, avoiding shadows that can make your expressions hard to read.
3. Curate Your Background
Your background doesn’t have to look Insta-worthy, but it should be free from clutter and distractions.
If you have an office or designated workspace, set up a wall or area that’s consistently tidy so you’re always prepared. You don’t need to redecorate or go overboard with aesthetics; just be sure that what’s in the background is intentional and professional.
When in doubt, a blank wall or a neutral backdrop is always a safe bet. Whilst we have been renting and I am not in my ideal office I have just opted for a white wall as that’s the best I can do in this space.
4. Check Your Sound
The last thing we want is audio that cuts in and out, or that people need to strain to hear.
So if your computer microphone isn’t the best, invest in an external mic, this is the one I use. And get the fastest internet you can..
Also, do your best to eliminate any background noise. Close windows, turn off noisy fans, and switch your phone on silent. Even small sounds can break the flow of a conversation.
Hot tip: Keep your phone away from your computer. Even if it’s on silent, when notifications come through they can create interference on the audio feed and disrupt your client’s focus.
5. Center and Ground Yourself
The energy you bring to a call shapes the entire conversation. Always take a moment before calls to center and ground yourself, whether it’s a few deep breaths or a quick meditation. This will help you be calm, focused, and fully present.
6. Be Early, Not Just On Time
A rushed start can leave both you and your potential client feeling unsettled — something we want to avoid.
Aim to arrive 5 minutes early to give yourself time to settle in, get organized, make any last-minute adjustments, and avoid getting frazzled.
7. Test All Tech in Advance
Being fully prepared tech-wise is a must — it not only saves you from stress, but also reassures your client that they’re in reliable hands.
So whether it’s Zoom, Google Meet, or any other platform, make sure your software is downloaded, updated, and that you know exactly where the meeting link is.
8. Do Your Homework
Preparation is one of the most effective ways to build rapport and show your professionalism.
Before the call, review any forms or notes the potential client has submitted, and if applicable, check out their website or social media profiles.
This isn’t just about knowing who they are; it’s about tailoring your conversation and positioning yourself as someone who truly cares and understands their needs.
Then, when you’re able to refer back to specific details, it tells your potential client, “I’m here for you, I see you, and I’m here to help.”
9. Visualize Success
This might sound simple, but it might be the most powerful step of all.
Take a moment to envision the outcome you want from the call. Imagine your potential client engaging with you, feeling connected and giving you a full-body “YES”. See yourself guiding the conversation with confidence and sharing your expertise with ease.
The Bottom Line
If these tips help you close even just ONE extra dream client per month, it can easily add up to tens of thousands of dollars over a year… Imagine what that extra income could mean for you and your family!
It really is a no-brainer to put these tips into practice before your next sales call.
Try them, watch your conversions soar, and thank me later.
And if you want to dive deeper on this topic and get trained by the absolute best in the biz, you know where to find us.
You’ve got this, Beautiful.
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Til next time, sending so much love,
The post Do These 9 Things Before Your Sales Calls To Double or Even Triple Your Conversions appeared first on Melissa Ambrosini.